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SOHO in VEGAS - IBS 2014
June 21st to June 23rd, we attended the International Beauty Show in Las Vegas, Nevada. What a hit! The size of our booth did not...
Let's make it HAPPEN 10,000 LIKES!!!
Let's make it HAPPEN 10,000 LIKES!!! Please help us spread the Soho Style Love & don't forget to visit our www.sohostyle.com to check out new items, new photos, and new styling guides! ...
Normcore: Trend Against Trends
Normcore is normal hardcore. It's just that. Normcore is fashion in its most unflattering form, stripping away all flamboyant attempts to curate head turning styles....
Get Beyonce's GRAMMYs Look!
Photos: Getty Images Let's take a moment to look at Beyoncé's head-to-toe look from last night at the GRAMMYs. Now breathe. I don't know about you, but I'm...
How-to-wear the Lucy: Volume Top Piece Hair Extension
Why we want hair with volume When it comes to first appearances, your hair is your strongest accessory. Everyone has experienced the boost in confidence...
Meet June's Operator of the Month: Yuki Ogata
RECEIVE 20% OFF YOUR ONLINE ORDER PROMO CODE: SohoSoCal20Yuki VALID UNTIL JUNE 30th, 2015
2014 Hottest Spring Hairstyles & Accessories
According to www.fashionising.com, "As the hair trends for spring 2014 insist on pointing out, the upcoming season is all about achieving a sense of effortlessness, whether through...